5 Social Media Tips for Small Business Owners
Social media is a great way to connect to those who already love your brand and an easy way to reach out to those who haven’t heard of your business yet. Getting started with social media doesn’t have to be scary nor expensive if you know what you’re doing. With these easy-to-implement social media tips for small business owners like you will be able to reach new markets, build brand awareness, and drive sales.
1. Choose the right platforms for you
Social media is such a big place, it’s best to start with one, then build on other platforms as well once you have established and found your voice. To make sure that you’re using social media for your business effectively, doing your own research is a must. Conducting your own research will help you understand how your targeted audience spends their time online.
2. Stay true to your brand
Always keep in mind that you’re representing your brand, not yourself. Be mindful of what you post on social media and don’t post something that will have a disconcerting effect on your brand. So stop sharing things that don't fit in with your brand. This also applies to the visual of your brand. A graphic design platform like Canva can be very helpful in creating eye-catching content, but always make sure that you stick to a set of brand guidelines so that everything will look like it’s from the same company.
3. Create compelling visuals
Images are very important on social media, some of the platforms that are more invested in visuals are Instagram and Pinterest. It means that if your content isn't good then no one will stop scrolling to read what you have to say. Use images as much as you can but you have to make sure that they’re good. Use fonts, colors and elements that align with your brand and try to avoid just simply overlaying images with boring fonts like Comic Sans. One of the many free tools that you can use where you don’t have to be a designer is a graphic design tool called Canva, you can use premade templates or you can also purchase Canva templates on online shops like Etsy, Shopify and Creative Market.
You can even check out Planmomma.com for templates that will help you in creating compelling visuals for your brand like Instagram posts and even social media planners that will help you in planning out your online business and staying organized.
4. Maximize engagement with your customers and audience
Social media is not a broadcasting system, it’s a way to engage with your audience and customers. While you should stay true to your brand, It’s also important to respond to relevant posts of people on your social properties. You need to be aware of the conversations that are happening about your business and respond if you deem necessary. Replying to messages, comments, reviews, and tags may sound like a challenging task but when you’re just starting, you’re most likely only getting a few or nothing at all – sounds dismaying, but it’s the truth.
5. Keep track of your competitorsKeeping an eye out for your competitors on social media can be very useful. Check out what your competitors are doing and how they are on social media. With this information, you can set yourself apart from the rest, and fill in the gap they’re leaving open whilst staying true to your brand values.
There’s no denying that social media is very unpredictable, with a lot of twists and turns along the way. Being new to social media can be very scary especially for small business owners but if you really want your business to succeed, learning the essentials will help you do that and more. Put everything you’ve learned to use and trust the process! Check out our 44-page social media planners at Planmomma.com to help you stay organized and keep your priorities straight!